Creating Customer-Centric Products through Social Product Development
Meet John, a product planner at an automotive original equipment manufacturer (OEM), who is responsible for taking brand and feature-planning decisions at the front end of new product introductions. John is confronted with a few questions. First, what are his customers needs and pain points? Second, what trade-offs do customers make during a vehicle purchase decision? Third, how do customers perceive his brand and those of the competitors?